Issue 43 Wow he is so right v1 0 19jan2022 CEV 1024x576 1

Issue #43 Wow, he is so right!

Table of Contents

    So, how do you define value?
    ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

    e2460b6c5252542141116e25997ac5b7
    How to start, grow and manage a business that lets you break free from the grind.

    (Was this issue forwarded to you? Sign up here to get The Report on Tuesday.)

    Issue #43 Wow, he is so right!
    January 18, 2022
    Hey, ,

    Ask 100 people what value means, and you will get 100 answers.

    And as long as you ask me, only 99 of them are wrong 😉.

    So let’s get that definition right.

    First, some updates:

    Our last KPMG Spark, “wrap-up the year” was a technical meltdown and didn’t happen. So our friends at KPMG Spark have graciously
    agreed to give it a second shot. Join us, register here, get all of your end-of-year tax prep questions answered.

    🧲 It is time to magnetize your business, you deliver value; here is how to attract customers who want to buy, read more.

    🍷 What is the difference between a $2.50 wine glass and a $62.50 wine glass. It’s the niche. Know your niche and charge more money; read more.

    🏷 Price setting volume 1: We are working on a pricing model to help you evaluate your price. Part one is available here.

    ➡️Supercharge Your Content Strategy webinar with Keith Reynolds from Publi.io, tomorrow at 1, register here.

    Well, maybe wrong is a harsh word.

    There can be many definitions of value, so maybe all 100 are correct. However, I’ve found this one to be the most useful for sales, marketing, and building businesses.

    Value = the importance of the transformation you offer in the mind of the customer.

    I wish I had come up with this, but it is from a friend and value consultant extraordinaire: Mark Boundy.

    When he shared this definition with me, the heavens opened, angels sang, and the world made sense. I even wrote it on a post-it note that I stuck to my screen.

    948329359b781a4b1817e89b0f2da647
    Defining value this way is powerful because:
    1. It is about transformation; value must have
      transformation at its core, not features, not benefits, not empty promises: transformation.
    2. It incorporates perception. See, it doesn’t matter how valuable your transformation is; what matters is the perception of value. Want people to understand the true value you offer? Speak their language, understand their perspective.

    This also implies a relationship between value and money. Do you want to charge more money
    for your product (service)? You have to offer transformation and certainty of delivery, while also reducing both delay and effort to get there.

    That gives us a faux equation that looks something like this:

    17e7ebe6081d29e7336a3278139ab1dd
    Impressive right?

    I actually have no way to test the math and whether this might be the case, but the relationships are correct and should give you something to consider.

    When you ponder your deliverables, your work, and your sales process, are you addressing each of these elements? Because if not, you will find yourself stuck in price negotiation, overpromising, underdelivering, and the endless entrepreneurial spin cycle.

    So, you know, give it some thought. Maybe even write it down and stick it on your monitor.

    Next week I’ll talk about how you influence the balance between money and value so that you can make more money. Don’t miss it…

    Enjoy,
    Jeff

    Tired of building your business in a vacuum?
    Join us for Thrivers360 to:
    • Learn how to run your business.
    • Work with a great team that will support you.
    • Get templates and tools.
    • Get the accountability to get the right stuff done!
    • Become 10x more attractive!*

    Here is the deal: try everything
    that Thrivers360 has to offer for 14 days and two team meetings. Completely and utterly free. We don’t charge your credit card until after the 14 days are up. And you only join if you see a ridiculous amount of value.

    Click here, to stop hustling and start thriving.

    *Not really. Well maybe, if all they care about is money. But is that really the kind of relationship you want? We should talk.

    7c98eed8e4d46de9f54294dace3d6828
    Register Here
    Other great stuff from around the web

    🍪 Tired of all those cookie pop-ups? There’s an app for that, no really. Check it out.

    👨‍💻 Trying to get people to speak up in virtual meetings? Here are some tips to help with that.

    🎧 Who wouldn’t want a vinyl record of their favorite Spotify playlist? I know, you’ve been wishing, now you can scratch that stamped petrochemical itch here. (And does this mean that there is a business opportunity in turning streaming movies into super 8 films?)

    What did you think of this week’s report?
    6b54d1c473476933a81720256d8881b5
    8c4671fd753e8089e74cac677c5eb0d0
    3f458a218d8cc1a880b28e0d0519bf9d
    Join our Founder’s Circle!
    Success loves company!

    We believe that business is an infinite game and that we are better off sharing ideas. Invite your friends, colleagues, and neighbors – let’s get smarter,
    more creative, and more successful together.

    Click here to forward this email to a friend and help build our community…

    If you forward it to five people you will become a founders circle member, with your name listed on the page and an opportunity to share your
    content. We’ll also come up with some other amazing stuff to give you…

    Thanks for your support!

    link tracker?notrack=1&nl=8&c=401&m=2272&s=bad97c655476f96a390a72c05a742011&l=open&account=redsapiens.activehosted


    Sent to: _t.e.s.t_@example.com

    Unsubscribe

    Start Grow Manage, 103-08 Metropolitan Ave, , Forest Hills, NY 11375, United States




    Email Marketing by ActiveCampaign

    Similar Posts